Why Is It So Hard To Introduce Experimenting?

When I’m listening to people discussing over experimenting in a corporation, I hear similar dilemmas:

  • Is 5-6 people you interview enough to bring decision?
  • If we prove only one concept through testing with users is that enough to conclude that this concept is the best. Maybe there are some other concept that are better?
  • How do we make sure that once we launch the product to the market that it will be successful?
  • And so on

These are all very relevant and natural questions, but I would say they all come from one source – the project management mind set.
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